WCM-Q puts health and sustainability center stage at Expo 2023 Doha

Weill Cornell Medicine-Qatar (WCM-Q) is participating in Expo 2023 Doha with a fully immersive and experiential learning exposition titled LifeHub, which runs until March 28, 2024, in Al Bidda Park. LifeHub is held in collaboration with the Ministry of Municipality and the Ministry of Environment and Climate Change.

LifeHub concentrates on four key interconnected themes—climate change; sustainability; nutrition & wellness; and science, technology & AI. Each dimension plays a crucial role in protecting ecosystems through increased awareness of health and sustainability.

Located in the Innovation Center at the International Zone of Expo 2023 Doha, LifeHub offers an immersive, innovative, and interactive experience that stimulates curiosity, cultivates knowledge, and raises awareness of the need to create a healthier and more sustainable future for the planet and its people. Each activity is designed to utilize the latest technologies and to be both informative and engaging, allowing visitors of all ages to learn in fun and interactive ways.

Secretary General of Expo 2023 Doha, Mr. Mohammed Al-Khoori, said: “The theme of Expo 2023 Doha is “Green Desert, Better Environment,” and is consistent with Qatar National Vision 2030 and its goals of establishing an environment that promotes creative ideas in modern agriculture, technology, innovation, environmental awareness, and sustainability. We are pleased with the participation of esteemed international institutions such as Weill Cornell Medicine-Qatar, whose contribution through LifeHub will further inspire visitors to become active participants in making positive changes and building a brighter and greener future for our country, leaving a legacy of environmental cooperation.”

Dr. Javaid Sheikh, dean of WCM-Q, said: “We are honored to participate in Expo 2023 Doha, an initiative that truly aligns with our commitment of putting health and sustainability at the forefront of everything we do. Our environment and health are interconnected, and it is essential that we work together to create a sustainable and healthy future for all. I am confident that Expo 2023 Doha will provide an unparalleled platform that informs, engages, and encourages the exchange of critical knowledge and expertise.”

Nesreen Al-Rifai, chief communications, external affairs and development officer at WCM-Q, said: “As a member of Qatar Foundation (QF), we are always committed to ensuring a healthier and more sustainable world. LifeHub offers a carefully crafted space where four critical dimensions seamlessly unite to create an unforgettable educational journey for visitors of all ages. We sincerely thank the Ministry of Municipality and the Ministry of Environment and Climate Change for their continuous support and collaboration on LifeHub. We encourage everyone to visit the exposition and experience every dimension.”

To date, LifeHub has welcomed over 18 thousand visitors, 55 private and public-school tours, and two thousand school students. The exposition’s social media campaign has also garnered impressive public interest, securing more than 46 million impressions, 366 thousand engagements, and 173 thousand website clicks.

The state-of-the-art equipment used in LifeHub has been developed to create an experience that fully embraces the notion of mobility and reusability. This sustainable approach will benefit communities for years to come.