Mr. Herzog is a business professional who was born and raised in Switzerland and spent most of his professional career working for large multi-nationals in Australia, Europe and the US. Most recently he orchestrated the revamping and commercialization of the most successful intensive therapeutic lifestyle change program (CHIP). At Lifestyle Medicine Solutions (LMS), a group of primary care clinics based on lifestyle medicine in California, Mr. Herzog is leading the charge of reproducing the business model for expansion across the US with a view to change the way primary care is performed.
As executive director of the American Board of Lifestyle Medicine, Mr. Herzog spearheaded the development and implementation of the first certification in lifestyle medicine for physicians and PhD/Masters level health professionals globally, and as executive director of the International Board of Lifestyle Medicine, he is leading the expansion and syndication of lifestyle medicine certifications across the world. He is passionate about being a walking, talking example of optimal health and motivating others to be the best they can be.