Sahtak Awalan joins FIFA World Cup Qatar 2022™ festivities

December 12, 2022

A participant enjoying an immersive Sahtak Awalan VR game at Msheireb Downtown Doha’s World Cup activation zone.

Sahtak Awalan – Your Health First, Weill Cornell Medicine-Qatar’s (WCM-Q) flagship public health campaign participated in two exciting FIFA World Cup Qatar 2022™ festivities.

Sahtak Awalan during Walk the Talk Doha at Al Bidda Park.

‘Walk the Talk Doha,’ a community walk around Doha’s largest Fan Zone in Al Bidda Park, recently saw Sahtak Awalan fitness instructors provide guided warm-up exercises to all participants. The event was staged by the World Health Organization (WHO) and the Ministry of Public Health of Qatar (MoPH) in partnership with FIFA and the Supreme Committee for Delivery & Legacy (SC).

Participants at the ‘One Goal’ program, Msheireb Downtown Doha’s World Cup activation zone.

Another Sahtak Awalan initiative, the ‘One Goal’ program, has joined Msheireb Downtown Doha’s World Cup activation zone. The ‘One Goal’ zone features an impressive variety of experiences, including immersive VR games, information about healthy lifestyles, and a walkthrough presentation of ‘Khayr Qatarna,’ Sahtak Awalan’s groundbreaking sustainable agriculture project. The zone operates daily from 2pm-12am for the duration of the tournament.

The ‘One Goal’ program at Msheireb Downtown Doha’s World Cup activation zone.

Ms. Nesreen Al-Rifai, Chief External Affairs and Development Officer at WCM-Q and the driving force behind Sahtak Awalan, said: “Empowering the community to embrace a healthy lifestyle is at the heart of everything we do. Sahtak Awalan was conceived as a catalyst for health and well-being and quickly grew to become a well-respected national initiative. Today, I am proud to say that we not only have a strong presence within the community but have had a real impact on people of all ages across the entire spectrum of society. This success was made possible through the continuous support of our strategic partners: Qatar Foundation, the Ministry of Public Health, the Ministry of Education and Higher Education, the Ministry of Municipality, the Ministry of Environment and Climate Change, and ExxonMobil Qatar. We are honored to have been invited to join the exciting festivities surrounding the FIFA World Cup Qatar 2022™, a truly iconic moment in Qatar’s history. We wish you all a healthy, safe, and exciting World Cup.”

Sahtak Awalan at Msheireb Downtown Doha’s World Cup activation zone.

The Fitness Box at Al Bidda Park.

Sahtak Awalan – Your Health First was launched in 2012 to inspire and empower all members of the community to achieve and maintain good health in sustainable ways through a wide variety of initiatives.